The importance of a blog for your online store
Content
· identification
Create content for blogs
Blogs allow you to submit keywords, which is great for SEO
Blogs allow you to develop a personality for your brand and website
Blogs give you a voice to inform
Blogs give you engagement and talking by posting on your social media channels
Blogs encourage third party links
1-Definition
A blog, short for weblog, is a frequently updated web page used for personal commentary or business content. Blogs often have great interactivity. It includes sections below individual blog posts where readers can leave comments.
Most of them are written in a conversational style to reflect the blogger's personal opinions. Some companies use the blogging approach to communicate with target audiences and sell products.
Blogs were originally called weblogs, which were websites that consisted of a series of entries arranged in reverse chronological order, so the most recent posts appeared on top. Frequently updated with new information on various topics.
Today's blogs are more likely to be a frequently updated personal online magazine or business-related commentary intended for public consumption. Blogs are still often identified by their format, consisting of a series of entries posted on a single page in reverse chronological order.
2. Create content for blogs
Starting a blog is a great way to create content. By adding new pages to your website on a regular basis. Each new blog article is a whole new page that is indexable for the search engine to look for and to score.
In terms of the length of your blog, the current thinking is that more content is 300-400 words and ideally more than 1000 words is better. Longer blogs generate more new words for search engines to index and also help let search engines know exactly what a page is about.
It is important to ensure that your blog article focuses on one topic so that it rank well in that particular field, and that it is well organized, easy to read and divided into sections.
3. Blogs allow you to submit keywords, which is great for SEO
When creating your own blog, you will also have the opportunity to provide keywords that will attract the right audience and help with your search engine optimization. Google Keyword Planner is a great tool for checking how popular certain keywords are and how often they are searched for each month. It also tells you how competitive that keyword is. Our advice is to always focus on 'long tail keywords' which have less competition but bring in better quality traffic.
4. Blogs allow you to develop a personality for your brand and website
Creating a blog is a great way to give your brand a personal touch. For example, if you offer stylish serviced apartments in a great downtown, reflect that on your blog. Write about the local neighborhood, trendy bars, restaurants and street art all on your doorstep. Include great images that reflect your brand and brand standing.
5. Blogs give you a voice to inform
As you create your own blog, with more articles about your business and the cool things you can do, you gain the opportunity to inform your clients and peers. about what you do in every detail to also become a valuable source of local information. Tell everyone more about you and your business.
6. Blogging gives you engagement and speaking out by posting on your social media channels
Another great reason to start a blog is with the help of your social media. A blog article gives you something to talk about and share. Choose topics that people are likely to share and post on Twitter, Facebook, Google + and LinkedIn. Add your blog to your email signature.
7. Blogs encourage third party links
By blogging about your neighborhood business on the Basket platform, you will build a relationship with other business owners. Get to know them and keep them informed of what your business is achieving by sharing relevant blogs with them. Frequently mention the content of others in your community on your blog pages and engage on other people's blogs. Who knows, they might offer your customers a special deal, write a reciprocal blog or generate a reciprocal link from their website, all of which are great for your business.
8. Blogs attract traffic you wouldn't get otherwise
When you create your own blog, you create an opportunity to build traffic from your entire audience. You will bring in different people who are potential. If your blog is dotted with links to other blogs and stories of the local community, then you can sell your "destination" to them, and you'll most likely secure a booking before they scour the competition.
Example
We started a blog for one of our clients in mid 2014. During 2015 and 2016, the percentage of traffic coming from the blog grew from 2.86% to an impressive 11.67%
We hope this gave you some useful insights into the importance of blogging and how a blog can work for your business.
If you want more help and advice on starting a blog, our team is here to help you. They are experts in your field who will help you with all there is to know about driving results.
9- This blog will show you the most important services that we perform on the basket platform.
- Design a professional advertising video for Snapchat, Instagram, Twitter
- Improve and develop the SEO of your online store
- Manage and manage your social media pages
- Creating and managing advertising campaigns on social media
- Marketing your online store via email
- Design attractive banners for your online store
- Linking services and applications with your online store
